January 30, 2025 – In a collaborative effort to enhance environmental sustainability, the Centre of Excellence in Molecular Biology (CEMB) and Wise Marketing organized a plantation drive today. This initiative aims to promote greenery, improve the environment, and address critical issues such as deforestation and climate change.

Director CEMB, Prof. Moazur Rahman, appreciated Wise Marketing’s innovative slogan, “One Order, One Plant,” which underscores the organization’s commitment to ecological conservation. The event was graced by faculty members of CEMB along with the prominent figures including Hamza Majeed, Chairman of OZ Group Wise Market; Ahmad Yasir, Country Head of Wise Market; Hafiz Sajjad, CEO of Hafiz Sajjad Motors and Executive Committee Member of Lahore Chamber of Commerce; Shoaib Khan, President Punjab APCDA; and Prof. Rehan Sadiq, Director of CAMB/ Director General Student Affairs, Estate & Security.

This plantation drive marks the beginning of a year-long campaign to combat environmental challenges. Wise Marketing Lahore has generously sponsored approximately 1,000 plants in the first installment and has pledged to support the plantation of 7,000 more trees throughout the year.

Such initiatives play a crucial role in fostering environmental awareness and sustainability. CEMB and Wise Marketing reaffirm their commitment to a greener future, with continued efforts in tree plantation and environmental conservation.